Branding is a crucial step in any of APOGEE’s redevelopment projects. Spanning from a refresh to a full-blown rebrand, our team takes a mindful and strategic approach to the creation of a new identity for any property.
As many know, a brand is much more than surface level imagery and use of specific colors. While these are integral pieces of the process, the development of a community identity at a property touches every part of a renovation. From paint colors and interior design to floorplan names, the goal is to tell a story that not only feels authentic to the space, but also creates a vision for the future of the property – a vision that APOGEE, Metonic and the property management company vow to bring to life.
Many of the properties that we work with are either brand new developments, or existing properties that are a sort of “diamond in the rough;” brimming with untapped potential. Rebrands help them to take on a new identity and reach their peak potential, while new brands help to set the tone for the community from the start. When discussing a brand, we take into account the area surrounding the property, its key features and the property’s “personality” in order to begin the the story. If the community is undergoing a complete renovation of all homes and amenities, we look to words and items that describe revitalization and exude a feeling of renewal. If the property is undergoing a less invasive refresh, we are inspired by nearby landmarks, or building features of that that particular community. Authenticity is the most important part of the process!
Following the naming of the property, our team works together to implement the brand elements into all aspects of the community. This challenge involves all stakeholders and gives them the opportunity to feel a sense of ownership and pride.
View a couple of our most recent branding projects below!
Onyx at Aksarben – previously Cedarwood Apartments
Latitude 41 – new development
APOGEE’s goal is to develop a brand for each community that tells a story and instills pride in the site team, the residents and the investors. The end result: creating something that people can be proud to be a part of.