There are a few ways to bring a room to life through design. Arguably the most noteworthy? Color.
Whether expressed through paint, accessories or art, a room’s “color story” can be curated and utilized to elicit whatever emotions a designer wants the inhabitants to feel. This is especially important in multifamily, where the ultimate goal is to make future residents feel at home in a space largely designed by someone else.
As with anything else, color stories are also subject to changing trends. What is popular one year may be considered “dated” the next. “APOGEE’s approach to color is to introduce new trends into multifamily spaces while also being mindful of our transitional, timeless designs,” said Kassie Inness, President of APOGEE. “Our goal is to bring joy and serenity to our resident homes through pops of color against a neutral backdrop.”
The team at APOGEE works on both brand new developments and renovations of existing structures. In either situation, color is one of the first considerations. See our color method in action with a few of our most recent projects below:
Torello on Maple
Torello on Maple (formerly Benz Place Apartments) was named after a town on the Amalfi Coast in Italy. Therefore, the branding and color-story development process was inspired by coastal blues and all things serene. We brought in pops of gold to emphasize the warm climate, as well as the luxury of the Italian coastline. Torello truly transports residents and visitors.
Ravello 192 was developed with one word at top of mind: sophistication. The interiors of the townhomes were developed as a sort of “blank slate” with a warm touch, and the exterior of the building utilized rich, slate colors and stone. The gold color used for the doors conveys warmth and fun, but in a classic and tasteful way.
Onyx at Aksarben
Onyx at Aksarben gave the team at APOGEE the opportunity to completely transform the property, physically and otherwise. As a part of a larger Low-Income Housing Tax Credit (LIHTC) renovation, the color story at Onyx was chosen to emulate the ultimate renewal of the space. The onyx stone has been used throughout history to cast out negativity and begin anew – therefore, the colors that are reflected in the facets of a brilliantly cut stone (blues, greens, and slate) were used throughout the property to honor its new meaning and rebirth.